Protein. The latest of the ever-rotating macronutrient fads by fitness enthusiasts, booksellers and food manufacturers alike. In recent years, we’ve worked through the low-fat craze, the more recent low-carb fad and now we’re moving through the high protein trend.
Singling out this most recent food “bad guy” on the block and getting you to buy into their ideas might be good for business, but is it really good for you? How much protein do YOU really need? And do YOU really need to increase your protein intake or drastically change how you eat? Well, before you grab that trendy protein shake or stock up on flank steaks, let’s take a closer look.